Wednesday, June 14, 2006

When in Rome, Do as the Romans do.



Situated in a South Philadelphia immigrant neighborhood, Geno's Steaks, which together with its chief rival, Pat's King of Steaks, forms the epicenter of an area described as "ground zero for cheesesteaks", has posted small signs telling customers, "This is AMERICA: WHEN ORDERING SPEAK ENGLISH." By posting the signs, Geno's owner Joseph Vento has drawn his restaurant and its signature sandwich into the eye of a political hurricane.